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The article is about PhysicsWallah, an edtech startup in India, and its challenges in the competitive test prep market. It discusses how PhysicsWallah started as an individual teacher’s YouTube channel before becoming a company in 2020. The article examines PhysicsWallah’s recent past, including the company’s profitable years in 2021 and 2022, its $100M unicorn funding round, and the reports that it is now in the market for another fundraising. The article also notes that PhysicsWallah has seen a spate of refunds from students after initial success and has faced reputational damage in the market. The article discusses the competition in the test prep market, and how PhysicsWallah is facing similar challenges to other startups in terms of growth and unit economics.

That is correct. Maintaining the quality of teaching and learning is crucial for the long-term success of any edtech startup. If students start to complain about the quality of coaching or are not satisfied with the learning experience, it can have a negative impact on the reputation of the startup. This can lead to increased marketing costs to attract new students, and in some cases, the startup may need to let go of some teachers. Losing quality teachers can further impact the startup’s ability to attract and retain students, leading to a vicious cycle of declining quality and increasing costs. Therefore, edtech startups need to focus on providing high-quality education consistently to ensure long-term success.