CarDekho Success Story
In 2008, when the global economy was in a recession, two young Indian entrepreneurs and enthusiastic IIT graduates (Amit Jain and Anurag Jain) decided to start an online auto portal. At the time, there were no major players in the market, and they saw an opportunity to fill that gap.
Fast forward 10 years, and CarDekho has become the largest online auto portal in India! In this startup story, we will take a closer look at how they achieved this success and what strategies they used along the way.
What is CarDekho and what does it do?
CarDekho is an online auto portal that helps users research and buy cars. It is a one-stop shop for all things related to buying a car, from finding the right model and dealers, to getting financing and insurance.
How did CarDekho started?
The company was founded in 2008 by two Indian entrepreneurs and enthusiastic IIT graduates. They saw an opportunity to create an online platform for buying cars, as there were no major players in the market at that time.
They started with a team of just four people, and today CarDekho has a team of over 1000 people!
The company started out by selling used cars, but they quickly expanded into new cars as well. CarDekho was one of the first companies to offer an online platform for buying new cars.
They have a very user-friendly website and mobile app, which makes it easy for users to research and buy cars.
Who founded CarDekho? who are the founders/key players involved?
In 2008, when the global economy was in a recession, two young Indian entrepreneurs (Amit Jain and Anurag Jain) decided to start an online auto portal. At the time, there were no major players in the market, and they saw an opportunity to fill that gap.
What were some of the early challenges faced by CarDekho, and how were they overcome?
One of the early challenges faced by CarDekho was that there were no major players in the market. This meant that they had to create awareness about their brand and get people to try their platform.
They did this by investing heavily in marketing and advertising. They also offered discounts and deals to users, which helped them attract new customers.