Amazing: EatClub records Rs 210 Cr revenue in FY22, marketing cost soars 6X!

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EatClub
EatClub

After observing a 30% reduction in its scale during FY21, EatClub Brands (formerly Box8) has managed a two-fold growth in FY22 while also poignant the Rs 210 crore mark at the same time.

EatClub’s revenue from actions spiked 96.3% to Rs 210 crore in FY22 from Rs 107 crore in FY21, given to its annual financial statements filed through the Registrar of Companies (RoC).

EatClub manages nine brands with Mojo pizza, Zaza biryani, Bhatti chicken wings, Globo ice cream, Box8, NH1 dinner service, and others. Revenue from these brands formed 98.6% of the total gatherings which increased 93.5% to Rs 207 crore in FY22 from Rs 107 crore in FY21.

The outstanding collections for the Bengaluru-based company came from membership fees of customers’ donations to EatClub Pro. This income was chronicled at Rs 3 crore during FY22.

In line with its scale, the cost of gaining surged 107% and turned out to be the largest cost center for EatClub which reported for 32% of the overall expenses. This cost stood at Rs 83 crore in FY22 as compared to Rs 40 crore in the preceding fiscal year (FY21).

EatClub’s employee profit cost surged 72.4% to Rs 50 crore in FY22 from Rs 29 crore in FY21. With the increase of influencer marketing and onboarding of actor Raj Kumar Rao and actress Sara Ali Khan as variety ambassadors, its advertising cost ballooned over 6X to Rs 28 crore in FY22 as of Rs 4.5 crore.

The company supplementary another Rs 28 crore as contract labor charges which pushed the overall cost of the corporation by 103.9% to Rs 259 crore in FY22 since Rs 127 crore in FY21.

Meanwhile, its fatalities shot up 2.5X to Rs 45 crore in FY22 from Rs 18 crore in FY21. The Tiger Global-led company spent Rs 1.23 to earn the sole unit of operating revenue.

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