Bluestone Loss Increased on the Costs in FY22


Omnichannel Jewellery brand BlueStone raised over $30 million led by Hero Enterprise at the end of the financial time ending March 2022. The fund infusion after a gap of six times had come with over 88 growth in its operating scale during FY22. BlueStone offers rings, pendants, chains, and earrings made up of gold and diamonds through its retail outlets and website. The company made its entire operating profit from the trade of the products which surged 88.2 to Rs 461 crore in FY22.

Bluestone is raising revenue nearly six times and the backing comes on the reverse of a shift in the company’s strategy from being a complete online platform to an omni- channel business model, where it’ll have both online and offline stores. For FY22, the company reported a non-cash expenditure of ₹209 crore due to an account norm related to fair valuation of compulsorily convertible preference shares, as per Ind AS. Mamaearth’s parent Honasa Consumer Pvt. Ltd also reported an analogous expenditure in its forms as reported by Mint on 3 November. BlueStone’s operating profit surged 89% in FY22 to ₹461.3 crore from ₹244.5 crore in FY21, showed forms with the Registrar of Companies (RoC). Its sole source of profit was from the trade of products, which primarily includes gold and diamond Jewellery.

BlueStone also registered anon-cash expenditure of Rs 209 crore in FY22 due to an account policy corresponding to the change in the fair valuation of compulsorily convertible preference shares. The company opened its Jewellery manufacturing unit in Jaipur this time. It also runs two manufacturing units in Mumbai. It claims to have a total work area of 12,000 sq ft. BlueStone is presently preparing for a public table and has hired bankers before this time to manage the process.