Success Story of Food Rocket


About Founder of Food Rocket

Evgeniya Malina, Head of Business Strategy and Operations at Food Rocket.

After finishing her studies, she joined a leading consultancy Ernst & Young in London, where she worked on high-profile projects for companies on Fortune Global 500 list, like Amazon. However, she’s always wanted to play a role internally and to watch those going live.

Later, Evgeniya joined Sberbank, where she was the head of analytics within the Digital Business unit. It was a period of time when huge companies like Google, Amazon, Alibaba, and Tencent were eager to build a digital ecosystem around their core products, capturing clients within the ecosystem by creating products and services that seamlessly penetrate into their daily routines: everything from grocery shopping and booking flights to looking for a job or getting medical help.

The plan also included how to integrate them into the bank’s existing product offerings, channels, and infrastructure following the goal to grow the bank’s business by developing subsidiaries in non-financial spheres.

Afterward, Evgeniya was invited to join the digital office of Rostec, a tech company, where she was responsible for the research and development of 5-year plans for the implementation of digital technologies like 5G, blockchain, and big data across all business, academic, and state spheres at the national level.

This journey led Evgeniya to Food Rocket

After working with corporations for a long time, Evgeniya was always passionate about new challenges and looking forward to working in international markets and the opportunity at Food Rocket was a great fit to do so.

She had to organize all the operational processes right off the bat. For her and an international team, the challenge was to build and automate processes for a new market with a new mentality, different regulations, unfamiliar supply chain specifics, and even a different geographic landscape.

For example, the team didn’t have to deal with hills like in San Francisco. At the same time, they had to deal with unfamiliar purchasing habits because Americans prefer offline shopping to grocery delivery, and they couldn’t believe in the concept of 15-minute delivery.

Every challenge and every opportunity in her journey through finance, tech, operations and consulting has taught her valuable lessons that have equipped her for doing something she’s truly passionate about with Food Rocket.