Reliance To Launch Ajio Street To Cater Low-Priced Fashion


Reliance Industries is launching a new marketplace model for low-priced, longtail fashion items called Ajio Street. It will work on a zero commission model, where merchants are being asked to onboard the platform with an offer of 15-days payment settlement. Ajio Street might have a separate window on the Ajio platform and app itself. The segment will focus on non-metro, Tier-II cities and beyond, with the aim of acquiring a fresh set of consumers from these markets who are not yet frequent online shoppers. The platform will try to monetize through advertisements or fulfillment services.

Reliance Retail’s revenue from its digital and new commerce businesses saw a 38% YoY rise in the third quarter of financial year 2022-23 and accounted for 18% of its total revenue.  Reliance Retail has launched a new e-commerce platform called Tira, which focuses on selling beauty and personal care products. Tira is expected to offer a wide range of products from leading brands as well as private label products from Reliance. The company plans to open its first Tira store in Mumbai soon and expand its footprint across the country. With Tira, Reliance is looking to tap into the growing demand for beauty and personal care products in India, which is expected to be a $20 billion market by 2025.