Reliance Retail Launches Beauty Ecommerce Platform Tira

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Reliance Retail has launched its omnichannel beauty retail platform, Tira, to compete with Nykaa in the Indian beauty ecommerce space. Tira will offer beauty and personal care products to Indian consumers through multiple retail formats, including a 4,300 sq ft flagship store in Mumbai’s Bandra Kurla Complex. The platform will offer a curated assortment of the best global and home-grown beauty brands, including a specialised section called Tira Red for luxury beauty products. Tira’s online platform also showcases shoppable videos, tutorials, and a virtual try-on feature to woo customers.

The beauty and personal care segment is expected to continue its reign as the fastest-growing D2C segment till at least 2030, growing at a CAGR of 27%, and is expected to offer a $5.6bn market opportunity by FY25. The beauty and personal care segment in India is expected to continue its growth in the coming years due to factors such as rising disposable income and increasing adoption of ecommerce platforms. As per the information provided, it is estimated that India will have over 122 million beauty shoppers by FY25, and the market is expected to be worth $5.6 billion by the same year. This presents a significant opportunity for companies operating in this segment to tap into the growing demand and expand their market share.