Rapido’s Strategic Approach to Disrupting the Cab Hailing Duopoly


In a bid to challenge the long-standing duopoly of Ola and Uber in the cab hailing industry, two-and-three-wheeler taxi company Rapido has recently entered the market with a unique strategy focused on growth and leveraging existing infrastructure. The company aims to establish itself as a low-cost player with a commitment to operational profitability and sustainable business through lower margin structures.

Rapido’s current emphasis lies in strategically expanding its operations while fundamentally centering growth around leveraging existing infrastructure. By doing so, the company aims to cater to a larger audience without compromising on the crucial aspects of convenience and safety. This approach allows Rapido to tap into diverse user bases in different cities, learning from their reactions to refine and enhance its services.

Positioning itself as a low-cost player in the cab hailing market, Rapido believes in sustaining its business through lower margin structures. The company asserts that it is currently operationally profitable, a notable achievement in an industry where many players struggle to balance growth and profitability. Rapido’s commitment to maintaining lower prices without relying on discounts showcases its confidence in the sustainability of its business model.

About Rapido:

One of Rapido’s key assertions is that, even without resorting to discount strategies, it is able to offer the lowest prices in the market. This sets the company apart in an industry where discounts have often been employed to attract and retain customers. Rapido’s ability to provide competitive pricing without compromising on the quality of its services positions it as a formidable contender in the cab hailing landscape.

Rapido’s co-founder, Rishikesh SR, emphasizes the importance of understanding user reactions to their offerings. The company is keen on assessing the genuine benefits its services bring to users and aims to create a positive impact on the communities it serves. This user-centric approach not only helps Rapido stay attuned to evolving user needs but also guides the continuous refinement of its services to deliver meaningful value.

As Rapido takes on the established duopoly of Ola and Uber, its strategic focus on growth through leveraging existing infrastructure, commitment to operational profitability, and a user-centric approach positions it as a disruptor in the competitive cab hailing industry. By staying true to its low-cost model and prioritizing user satisfaction, Rapido aims to carve out a significant space for itself in the market, challenging the dominance of the existing giants.