It’s great to see a company like Rangeelo supporting traditional artisans and techniques while creating fashionable and marketable ethnic clothing. It’s also impressive to see the company achieving a revenue of Rs 12 lakh within 20 days of starting operations. I hope that Rangeelo continues to grow and thrive, while also promoting the rich cultural heritage of India through its products.
While the platform works in a D2C model and delivers pan India, it sees around 50% of its orders coming in from Karnataka, Uttar Pradesh, and Maharashtra. The brand is currently available in its platform as well as an e-commerce marketplace, The Loom.
Having started functions only during March this year, the platform has seen a revenue of Rs 12 lakh in the past 20 days and is expecting to end the month of April with a revenue of Rs 22 lakhs.
It’s impressive to see that Rangeelo has been able to attract a significant number of customers in such a short amount of time. It’s also interesting to note that the company is seeing a high demand for its products in specific regions of India, namely Karnataka, Uttar Pradesh, and Maharashtra. This could be due to a variety of factors, such as the cultural significance of the clothing styles or the marketing efforts of the company in those regions. It will be interesting to see how Rangeelo’s customer base evolves over time as it expands its operations and reaches new markets.
It’s great to see that Rangeelo has ambitious growth plans and is looking to expand its customer base and revenue over the next year. Gaining 6,000 new users within the next 6 months and generating a revenue of Rs 2.5 crore is a significant goal, but it seems achievable given the company’s early success and the large market for ethnic wear in India. It’s also exciting to hear that Rangeelo plans to start a kids wear brand, Lilly Buds, within the next year. This could be a smart move, as there is likely a high demand for traditional ethnic wear for children as well, especially during festival seasons. It will be interesting to see how Rangeelo’s expansion plans play out and how it continues to innovate in the ethnic wear market.