The regional OTT platform Aha has reported a net loss of INR 92.43 Cr in FY22, more than double the INR 45.46 Cr loss in the previous year. However, its operating revenue grew 2.9X to INR 76.02 Cr in FY22 from INR 26.53 Cr in FY21, largely driven by a significant increase in subscription revenue. The company earned INR 67.88 Cr from subscription revenue, INR 5.57 Cr from sale of satellite rights and INR 2.57 Cr from syndication revenue. Meanwhile, total expenses rose 2.3X to INR 199.57 Cr in FY22 from INR 87.31 Cr in FY21, with operational expenses rising 2.3X to INR 108.6 Cr, largely due to increased content and telecast costs.
It’s worth noting that the Indian video OTT market has seen significant growth in recent years, with the pandemic-induced lockdowns further accelerating the adoption of streaming services. According to a report by Boston Consulting Group, the number of paid OTT subscriptions in India is expected to reach 90 million by the end of 2025, up from 30 million in 2019. The report also stated that the Indian OTT market is expected to reach $10 billion by 2025, with regional players like Aha contributing significantly to this growth.