Organisations are using the metaverse to transition from Web 2.0 to Web 3.0. It explains the differences between Web 2.0 and Web 3.0 and highlights the shortcomings of the former. The article states that the metaverse is having a moment, and many Web 2.0 companies have entered Web 3.0 via the metaverse. The use of cryptocurrencies is also seen as beneficial for exhibiting proof of ownership, collectibility, governance, interoperability, and transfer of value within the metaverse application.
Developing a metaverse platform for Web 2.0 companies has significant commercial potential, as it can provide a more immersive educational experience for various industries, including education, medicine, and the military. These industries can leverage the metaverse platform’s framework and capabilities to offer more engaging and effective training programs and simulations without needing to build their own infrastructure from scratch. Virtual events have gained popularity over the past few years, and a metaverse platform can offer more comprehensive options for organizing and conducting such events. Companies can leverage this platform to provide interactive and engaging virtual conferences, trade shows, and other events that can reach a larger audience. A
nother area where a metaverse platform can benefit Web 2.0 companies is in providing an interactive shopping experience. Retail firms can use the metaverse platform to create virtual storefronts, allowing customers to explore and interact with products in a more sophisticated and engaging manner. This can help retailers expand their market and provide a unique shopping experience that sets them apart from their competitors. Overall, a metaverse platform can offer significant commercial potential for Web 2.0 companies in various industries, providing a new level of engagement, interactivity, and immersion for their customers and clients.