Netflix Roll Out Paid Password Sharing Policy In India


As of now, there has been no official announcement by Netflix regarding the rollout of a paid password sharing policy in India or any other country. However, the streaming giant has previously expressed concern about password sharing and has been testing a verification process to prevent unauthorized sharing of accounts. In March 2021, Netflix began testing a feature that prompted users to verify their account with a code sent via email or text message before continuing to watch content. While Netflix described the test as a “new feature,” it was widely interpreted as a move to discourage password sharing.

In any case, it’s worth noting that password sharing is against Netflix’s terms of service, and the company may take action against accounts that violate its policies. While Netflix has not been aggressive in enforcing this policy in the past, it’s possible that the company may take a more aggressive stance in the future if it feels that password sharing is impacting its business. In March 2021, Netflix CEO Reed Hastings confirmed during an earnings call that the company is testing a new feature to crack down on password sharing, which he referred to as “consumer-friendly ways to push on the edges of that.” He added that the company is still exploring its options and hasn’t decided what form the crackdown will take.

Since then, there have been no official announcements regarding the implementation of a paid password sharing policy in India or any other country. However, some media reports have suggested that the company is considering rolling out a new feature that would require users to verify their account via a text message or email sent to the account holder.