LDU Offers Ethnic Women’s Apparel For The Indian Body Type


LetsDressUp (LDU), a fashion-tech company based in Gurugram, India that aims to address the issues of size inclusivity and fashion waste in the Indian textile and apparel industry. LDU’s solution includes using their own size chart derived from measuring over 3000 Indian women, offering sizes ranging from XS to 8XL, and manufacturing clothes in small batches to avoid mass production waste. They also curate pieces that are highly searched on the internet to avoid designs that are not liked by customers. LDU’s efforts have resulted in around 8000 orders per month and a revenue of Rs 10 crore. The company aims to reach the Rs 100 crore mark in the next 15 months and plans to expand to online fashion platforms like Ajio and Myntra. It’s good to see a company that prioritizes customer needs and addresses environmental issues in the fashion industry.

I hope that LDU’s success inspires more companies to follow in their footsteps and prioritize sustainable and inclusive practices. Its  great to see that LDU is actively listening to its customers and providing them with new dressing options every week through their ‘Blockbuster Friday’ initiative. This approach allows them to stay on top of current trends and customer preferences, which is essential in the highly competitive fashion industry. Furthermore, LDU’s successful seed round of funding from Titan Capital, Sweta Rao, and senior partners from McKinsey India demonstrates that investors are recognizing the value of their innovative and sustainable business model. This funding will likely help LDU to scale its operations and expand its reach in the Indian market. Overall, LDU seems to be making significant strides in addressing the issues of size inclusivity and fashion waste in the Indian textile and apparel industry, while also prioritizing customer needs and preferences. It will be interesting to see how the company continues to grow and evolve in the coming years.