Beekman 1802, a skincare company, and Jiffy Lube, an oil change company, teamed up to turn the Jiffy Lube customer lounge into a spa for a day. The goal was to provide customers with a complimentary hand massage or “oil-change” facial to convince them to try Beekman 1802’s products. The spa concept was extended to more Jiffy Lube stores across the country, as well as oil change events in Ulta stores. The collaboration allowed both brands to reach a wider audience with messages that help both brands meet needs that everyone has but might not yet realize.Scott Samuel “Scooter” Braun is a prominent figure in the entertainment industry, particularly in the music business.
He began his career as a party promoter in Atlanta and later moved into the music industry, working as an executive at Jermaine Dupri’s So So Def Recordings. In 2008, Braun discovered a young singer named Justin Bieber and signed him to his management company, SB Projects. Bieber quickly became one of the biggest stars in the world, and Braun has since expanded his management roster to include other high-profile artists such as Ariana Grande, Demi Lovato, and Kanye West. In addition to his management work, Braun is also involved in a number of other business ventures. One of his most successful ventures is Silent Labs, an investment company he founded that has backed some of the biggest names in tech, including Uber, Spotify, Casper, and Pinterest. Braun has also been involved in various philanthropic initiatives over the years, including supporting the Pencils of Promise charity and donating to various causes related to social justice and equality.