E-commerce platform Coutloot whispered it added nearly eight lakh new sellers in 2022, helping offline retailers earn higher boundaries and sales due to increased orders.
The company, a non-grocery non-mrp trade platform, said 80% are actual offline shops from India’s small bazaars and they get them through seller referral, digital marketing, and offline initiations.
“CoutLoot drives claim for these offline shops by getting buyers for these shops where buyers can live bargain in local lingos on the price of the product and order,” thought Jasmeet Thind, co-founder of CoutLoot.
“We are a mobile-first occupied stack where we also provide supply chain access, logistics, payments, and other value extra services for the offline shops to better serve the 500 million plus mass consumers both disconnected and online.”
Founded by Thind in addition to Mahima Kaul, CoutLoot has more than 16 million users and over 32 lakh sellers and stores in its network with a once-a-year gross merchandise value of $100 million.
According to a recent story by JM Financial, India has seen digital distribution precede physical distribution across many industries and sectors and that creates an inherent value proposition for Indian startups that are resolving real customer pain points and disrupting the middlemen.