French cosmetics giant L’Oréal has invested an undisclosed sum in DSG Consumer Partners’ fourth fund, which primarily targets early-stage startups in the consumer goods and beauty segment in Southeast Asia and India. The move was driven by the young demographic in the region that is tilted towards buying beauty products, according to L’Oréal. The company’s investment was deployed through its corporate venture capital fund, BOLD, which largely invests in areas such as consumer, marketing, digital, and retail. The cosmetic major aims to build a strong connection to the dynamic ecosystem of disruptors in Southeast Asia and India and onboard growing players in the beauty space.The beauty and personal care segment in India has witnessed a significant growth in the past few years, leading to the emergence of several big brands such as Nykaa, Mamaearth, SUGAR, Lotus, Biotique, and more. These brands have gained popularity and seen a steep rise in revenues due to higher disposable incomes, increased awareness about personal grooming and beauty, and the availability of more options for fashion enthusiasts. The rise of these platforms has also attracted the interest of big conglomerates like TATA and Reliance, which have entered the market and launched full-fledged omnichannel offerings.