The article discusses how direct-to-consumer (D2C) brands in India can benefit from implementing a personalised marketing strategy to improve customer experience and drive sales. According to a McKinsey & Company report, 71% of consumers expect personalised interactions, and 76% get frustrated when this doesn’t happen. However, creating a powerful personalised digital marketing strategy can be expensive, and many D2C brands find themselves in a catch-22 situation due to rising costs and declining investments. The article suggests that AI-powered cloud software companies like CM.com can help D2C brands automate their personalised marketing across mobile channels, drive sales, and increase customer happiness.
The article also highlights the benefits of conversational commerce, which enables people to shop and communicate with brands via their preferred channels and complete their transactions without leaving those channels. Finally, the article recommends D2C brands embrace conversational commerce as part of their personalised marketing strategy, with WhatsApp being the preferred mobile-first platform due to its end-to-end shopping experience. Gleb Grozovskii, Head of Sales, India at CM.com, emphasized that conversational commerce is one of the biggest trends D2C brands should embrace in 2023 as part of their personalised marketing strategy. By enabling people to shop and communicate with brands via their preferred channels and complete their transactions without leaving those channels, conversational commerce simplifies the online shopping experience and shortens customer service response times. This can increase customer loyalty, sales, and revenue, as well as provide fast, AI-powered personalised interactions for consumers, while brands can increase conversion rates and revenue.