Apple is set to open its second retail store in India, located in Delhi’s Saket, on April 20. The barricade for the store was revealed on Monday morning, and features a design inspired by Delhi’s many gates. The store will offer customers the opportunity to explore Apple’s latest product lineup, get personalised service and support from the store’s team of specialists, creatives, and geniuses, and attend training sessions on topics such as how to take photos with an iPhone and how to use the Mac and iPad. Apple’s Mumbai store, which is due to open on April 18, has also been announced. Apple has been increasing its presence in India, and CEO Tim Cook noted during the company’s Q1 2023 earnings call that India has seen double-digit growth in the installed base of active iPhones and all-time high iPhone revenue.
In February 2023, Apple announced a major reshuffle in its international management team, which included the creation of a new independent sales zone for India. Ashish Chowdhary, who was previously responsible for India operations, was promoted to lead the sales team for the new India sales zone, reporting to Michael Fenger, head of product sales at Apple. This move reflects Apple’s growing focus on the Indian market as a key growth driver for the company. It seems like Apple is investing more in India and its manufacturing capabilities, which is likely contributing to the increase in exports. It will be interesting to see how this trend develops and how it impacts the Indian economy and technology industry in the coming years.