Amazon Prime, the subscription-based service of Amazon that offers a range of benefits to customers, including free shipping, access to streaming content, and other exclusive deals, has increased its subscription prices in India.
Starting from May 2021, the monthly subscription price of Amazon Prime in India will increase from INR 129 to INR 169, while the annual subscription price will remain unchanged at INR 999. This means that the monthly subscription price of Amazon Prime in India will now be higher than that of Netflix, which currently charges INR 199 for its monthly subscription plan in India.
The price increase is expected to help Amazon generate more revenue from its Prime service, which has been growing rapidly in India in recent years. Amazon Prime has become a popular choice for customers in India, particularly among those who shop frequently on Amazon and use its streaming services.
In addition to free shipping and access to streaming content, Amazon Prime also offers a range of other benefits to customers, including early access to deals and discounts, access to exclusive products and services, and free games and in-game content through Amazon’s gaming platform.
Overall, the price increase is a significant development for Amazon in India and underscores the company’s commitment to growing its Prime service in the country. Despite the higher subscription price, Amazon Prime is expected to remain a popular choice for customers in India who value the benefits it offers and the convenience it provides.
Amazon Prime is a subscription-based service of Amazon that offers a range of benefits to customers, including free shipping, access to streaming content, and other exclusive deals. The service was launched in India in 2016 and has since grown rapidly, with millions of customers across the country.
Amazon Prime’s popularity in India is due in part to the growing demand for online shopping and streaming services in the country. India has one of the fastest-growing e-commerce markets in the world, and the demand for streaming services has also been increasing rapidly in recent years, driven by the growing adoption of smartphones and the increasing availability of affordable high-speed internet.
Amazon has been investing heavily in India to take advantage of this growth, with a particular focus on expanding its logistics network and improving its delivery capabilities. The company has also been investing in creating original content for its streaming platform, Amazon Prime Video, and has been working to build partnerships with Indian content creators to produce more local content.
The price increase for Amazon Prime in India is expected to help the company generate more revenue from its Prime service, which has become a key growth driver for Amazon’s business globally. Amazon Prime is expected to continue to grow rapidly in India in the coming years, as more customers adopt the service and take advantage of the benefits it offers.