Reliance Retail has announced a partnership with Udaan, a leading Indian B2B e-commerce platform, to distribute Campa Cola products across India. Campa Cola is a popular carbonated beverage brand that was first launched in India in 1977. The brand is owned by Campa Beverages Pvt. Ltd, a subsidiary of the Dahanukar family-owned Pure Drinks Group.
Under the partnership, Udaan will leverage its extensive network of small retailers and kirana stores to distribute Campa Cola products to consumers across India. Reliance Retail, which is India’s largest retailer with over 12,000 stores, will provide logistics and warehousing support to ensure timely delivery of the products.
The partnership is expected to help Campa Cola expand its reach in the Indian market and compete more effectively with larger players such as Coca-Cola and PepsiCo. It also underscores the growing importance of e-commerce platforms in the Indian retail industry, particularly in the wake of the COVID-19 pandemic, which has accelerated the shift to online shopping.
For Udaan, the partnership with Reliance Retail represents a significant opportunity to expand its presence in the fast-moving consumer goods (FMCG) segment. Udaan has rapidly emerged as one of the largest B2B e-commerce platforms in India, with a presence in over 900 cities and a network of more than three million retailers and suppliers. The company recently raised $280 million in a funding round led by existing investors including Lightspeed Venture Partners, DST Global, and GGV Capital.
Overall, the partnership between Reliance Retail, Udaan, and Campa Beverages is expected to create significant synergies and unlock new opportunities in the Indian retail market.
Reliance Retail is the retail arm of Reliance Industries, which is owned by India’s richest man, Mukesh Ambani. The company operates a wide range of retail formats across India, including supermarkets, hypermarkets, wholesale stores, and online marketplaces. Reliance Retail has been rapidly expanding its footprint in the Indian retail industry in recent years, and it is now the largest retailer in the country by revenue.
Udaan is a B2B e-commerce platform that was launched in 2016 by former Flipkart executives. The platform is designed to simplify the process of buying and selling products for small and medium-sized businesses in India. Udaan offers a range of products across various categories, including electronics, apparel, home and kitchen, and FMCG products.
Campa Cola is a well-known carbonated beverage brand in India that was first launched in 1977. The brand has a loyal customer base and is known for its unique taste and packaging. Campa Beverages Pvt. Ltd, the owner of the Campa Cola brand, is a subsidiary of the Pure Drinks Group, which was founded in 1947.
The partnership between Reliance Retail, Udaan, and Campa Beverages is expected to leverage the strengths of each company to create a powerful distribution network for Campa Cola products in India. The partnership is also expected to create new opportunities for small retailers and kirana stores to access a wider range of products and expand their businesses. Overall, the partnership reflects the growing importance of collaboration and innovation in the Indian retail industry as it continues to evolve and adapt to changing market dynamics.