MindTickle, a California and Pune-based startup that provides a sales readiness platform, announced on April 28, 2023, that it has acquired Enable Us To Empower Salespersons (EUES), a US-based provider of sales engagement software. The terms of the deal were not disclosed.
MindTickle offers a cloud-based platform that provides sales teams with virtual coaching, onboarding, upskilling, and role-playing tools to improve their readiness and productivity. Its platform leverages AI and machine learning to help companies identify skills gaps, create personalized learning paths, and measure the effectiveness of their training programs.
EUES, on the other hand, provides a sales engagement platform that uses data analytics and AI to help sales teams personalize their interactions with customers, automate their workflows, and optimize their outreach efforts. Its platform integrates with leading CRM and marketing automation tools, and provides real-time analytics and reporting to help teams track their performance and identify areas for improvement. With the acquisition, MindTickle aims to expand its portfolio of sales enablement solutions and further enhance its AI capabilities. It also plans to leverage EUES’s presence in the US market to accelerate its growth and global expansion plans. Sales SaaS platform Mindtickle has acquired Enable Us, a digital sales room and buyer enablement provider. The addition of Enable Us will help sales representatives to collaborate digitally with buyers using personalised content experiences, accelerating sales cycles and growing revenue more predictably, Mindtickle said in a statement.
The addition of Enable Us could help to enhance the sales experience for users of Mindtickle’s SaaS platform. By providing sales representatives with the ability to collaborate digitally with buyers, Mindtickle could help businesses to streamline their sales processes and grow revenue more efficiently. It will be interesting to see how Mindtickle integrates the capabilities of Enable Us into its existing platform and how it will benefit its customers.