Myntra, a leading online fashion and lifestyle marketplace in India, has launched a new portal called FWD, which is focused on GenZ consumers. The new portal will offer a wide range of trendy and affordable fashion options for young shoppers, including streetwear, athleisure, and other youth-centric styles. FWD will feature collections from popular brands such as Tommy Hilfiger, Puma, H&M, and Myntra’s own brand, Moda Rapido. The portal will also showcase exclusive collections from emerging and indie brands, which are popular among GenZ consumers. FWD aims to cater to the growing demand for affordable yet stylish fashion among GenZ consumers in India. The portal will offer a seamless shopping experience, with a focus on personalization and curation. It will also feature interactive content and social commerce elements, enabling users to discover new styles and trends and share them with their friends. The launch of FWD is part of Myntra’s broader strategy to target younger consumers and expand its customer base. The company has been investing heavily in technology and innovation to enhance the shopping experience for its customers and stay ahead of the competition in the online fashion space. The launch of FWD comes at a time when the online fashion market in India is growing rapidly, driven by the increasing adoption of smartphones and e-commerce platforms. According to industry estimates, the online fashion market in India is expected to reach $18 billion by 2023, up from $4 billion in 2019. Myntra’s FWD portal is aimed at GenZ consumers, who are aged between 18 and 25 years and are increasingly becoming a significant consumer segment in the online fashion industry. The portal aims to provide a unique and personalized shopping experience to these customers, with a focus on affordability and trending fashion. FWD offers a range of options across categories such as streetwear, athleisure, loungewear, and essentials. The portal also includes exclusive collections from popular brands such as H&M, Tommy Hilfiger, and Myntra’s own brand Moda Rapido, as well as emerging and indie brands that are popular among GenZ consumers. To cater to the preferences of GenZ consumers, FWD has incorporated social commerce features and interactive content, such as polls and quizzes, to make the shopping experience more engaging and personalized. The portal’s interface is also designed to be user-friendly and intuitive, with options to filter and sort products based on personal preferences. The launch of FWD is part of Myntra’s ongoing efforts to expand its customer base and establish itself as a go-to destination for online fashion in India. The company has been investing heavily in technology and innovation to improve the customer experience and stay ahead of the competition. Myntra has also been expanding its product portfolio and recently launched a home decor category on its platform. The company plans to continue expanding its offerings in the coming months, with a focus on meeting the evolving needs and preferences of its customers.