In a remarkable feat, Maruti Suzuki’s FRONX has not only set a new benchmark but has redefined the landscape of the passenger vehicle category by achieving an extraordinary milestone – 1 lakh sales in just 10 months since its launch.
Unveiled at the Auto Expo 2023 and hitting markets three months later, FRONX, based on the Baleno platform, has swiftly outperformed its predecessor, the Grand Vitara, in sales. What makes FRONX stand out in the Maruti Suzuki lineup is its exclusive feature – a turbo-petrol engine, adding a dash of performance to the driving experience.
Shashank Srivastava, Senior Executive Officer, Marketing & Sales at Maruti Suzuki India Limited, emphasized the strategic decision behind adding FRONX to their portfolio. He stated, “FRONX was strategically added to our portfolio to address the growing demand for another Compact SUV that blends distinctive design with a captivating driving experience.”
The success story doesn’t end with impressive sales figures. FRONX has played a pivotal role in more than doubling Maruti Suzuki’s SUV segment share, skyrocketing from 10.4% in 2022 to an impressive 19.7% in CY2023.
One notable trend in FRONX’s sales is the increasing popularity of automatic variants, contributing to 24% of total sales. This signals a growing preference among consumers for clutch-less transmission options, reflecting the changing dynamics of the automotive market.
About Maruti Suzuki’s FRONX Crossover SUV:
The 1.0L turbo Boosterjet engine, catering to enthusiasts seeking a spirited driving experience, has garnered substantial demand. Furthermore, Maruti Suzuki’s introduction of the S-CNG option aligns with the market’s demand for fuel-efficient and eco-friendly alternatives, offering an outstanding fuel-efficiency of 28.51 km/kg, setting a new standard in the segment.
Not confining its success to the domestic market, Maruti Suzuki has embraced the ‘Make in India’ initiative by exporting FRONX to Latin America, the Middle East, and South-East Asian markets. This move not only strengthens the brand’s global presence but also contributes significantly to the nation’s manufacturing capabilities.
The FRONX’s versatility is further underscored by its availability with Advanced Next-gen powertrain and transmission options. The all-new 1.0L K-Series Boosterjet petrol engine, featuring Progressive Smart Hybrid technology, is a testament to Maruti Suzuki’s commitment to meeting diverse customer requirements.
Maruti Suzuki’s FRONX has emerged as a game-changer in the automotive industry, combining innovation, performance, and environmental consciousness. Its rapid sales success, strategic positioning, and global outreach underscore its significance in Maruti Suzuki’s commitment to setting new standards in the automotive landscape.