The film industry in Kerala, known for its rich storytelling and talented artists, has been facing its fair share of challenges in securing OTT (Over-The-Top) deals for movie releases. Despite the immense potential and quality content produced by the industry, reports suggest that Kerala-based filmmakers have encountered difficulties in securing lucrative deals with OTT platforms. In this article, we delve into the struggles faced by Kerala’s film industry and explore the measures being taken to overcome these hurdles.
A Hub of Talent and Creativity:
Kerala’s film industry has long been recognized for its exceptional storytelling, realistic narratives, and powerhouse performances. The industry boasts a vast pool of talented actors, directors, and technicians who consistently deliver thought-provoking and socially relevant cinema. However, the industry’s struggle to secure OTT deals has been hindering its growth and exposure on digital platforms.
Challenges in the OTT Landscape:
The surge in demand for digital content has created a highly competitive landscape for OTT platforms. As a result, securing a favorable deal has become increasingly challenging for regional film industries like Kerala’s. The dominance of mainstream Bollywood and international content has posed a hurdle for regional films to reach wider audiences through popular OTT platforms.
Limited Distribution Channels:
The limited availability of dedicated regional OTT platforms and the preference for mainstream Hindi and English content have further limited the exposure and reach of Kerala’s films. This has made it difficult for filmmakers to negotiate favorable deals and secure prominent slots on popular streaming platforms.
Exploring Alternative Distribution Models:
To overcome the challenges posed by the traditional OTT model, Kerala’s film industry has been exploring alternative distribution models. Some filmmakers have opted for self-distribution or collaborated with independent streaming platforms to showcase their films. These initiatives aim to reach audiences directly and bypass the challenges posed by the established OTT platforms.
Promoting Regional Content:
Recognizing the importance of regional content, both for its cultural significance and potential market, efforts are being made to establish dedicated regional OTT platforms. These platforms focus on showcasing and promoting films from specific regions, providing a platform for filmmakers to showcase their work and reach their target audience more effectively.
Collaborations and Networking:
Industry associations, filmmakers, and artists in Kerala have recognized the need to collaborate and build networks to enhance their bargaining power with OTT platforms. Joint initiatives, collective negotiations, and strategic alliances are being formed to create a stronger presence and influence in the digital distribution space.
Conclusion:
While Kerala’s film industry continues to face challenges in securing OTT deals, the industry’s resilience, talent, and creative spirit are driving efforts to overcome these hurdles. By exploring alternative distribution models, promoting regional content, and fostering collaborations, the industry is actively working towards securing a rightful place on digital platforms. As the industry continues to evolve and adapt to the changing dynamics of the digital landscape, it is poised to find innovative solutions that will bring Kerala’s compelling cinema to a global audience.