Fresh Bus, a new intercity bus travel startup backed by Indian travel platform ixigo, is aiming to disrupt the bus travel market in India with its innovative approach. The startup plans to differentiate itself from traditional bus travel companies by offering a premium experience that includes comfortable seating, in-bus entertainment, and a focus on hygiene and safety.
Fresh Bus was founded in 2021 by former executives from major bus travel companies in India, who saw an opportunity to offer a higher-quality experience to travelers. The startup currently operates routes between major cities in North India, with plans to expand to other regions in the near future.
The company’s buses feature spacious seating, individual charging points, and on-board entertainment systems with movies, TV shows, and games. The startup also places a strong emphasis on hygiene and safety, with regular cleaning and disinfection of its buses and mandatory use of face masks by passengers and staff.
Fresh Bus has partnered with ixigo, a leading travel platform in India, to offer its services to a wider audience. The startup’s buses are listed on the ixigo platform, allowing travelers to easily find and book their preferred routes.
In addition to its premium offerings, Fresh Bus is also using technology to improve the travel experience for its customers. The startup’s mobile app allows passengers to track their bus in real-time, receive notifications about delays and other updates, and provide feedback on their experience.
With its focus on quality, safety, and technology, Fresh Bus aims to shake up the intercity bus travel market in India and offer travelers a new and improved way to get around the country.