Etchcraft Emporium, a Delhi-based D2C firm that offers personalized accessories, has been generating revenue of Rs. 9 crore in the fiscal year ending March 2023. The company was among the first in its space to use 3D printing technology for personalized accessories and claims to offer instant customization and engraving in just 15 minutes. Etchcraft aims to stand out from the competition by providing affordable premium accessories. It has served more than 2 lakh customers and has witnessed growth in sales from Tier II and III cities. The company ventured into offline space in February 2021 but faced challenges due to the second wave of the pandemic. Going forward, Etchcraft plans to diversify its product portfolio by entering into newer categories and expanding its digital footprint. The Indian personalized accessories market is expected to grow at a CAGR of 14.8% during the period between 2021 and 2026, driven by an increasing demand among millennials and the younger generation. In order to sustain growth and increase its customer base, Etchcraft will need to expand its marketing efforts to reach a wider audience beyond the urban cities. The company could explore partnering with influencers or celebrities to promote its products and increase brand visibility. Additionally, diversifying its product offerings could also help attract new customers and retain existing ones. This could include introducing new categories of personalized accessories or expanding its current product lines. As the personalized accessories market continues to grow, it will be important for Etchcraft to stay competitive and relevant by adapting to the changing consumer preferences and trends.