Atomberg, a home appliances direct-to-consumer (D2C) brand based in Mumbai, India, has grown from zero to $100 million in annual recurring revenue (ARR) in just six years. The company was founded in 2012 by two IIT Bombay graduates, Manoj Meena and Shibam Dasgupta, with the aim of making energy-efficient and sustainable ceiling fans.
Atomberg’s flagship product is the Gorilla Fan, a smart, energy-efficient ceiling fan that uses the company’s patented BLDC motor technology. The Gorilla Fan can save up to 65% in energy costs compared to regular ceiling fans, and it comes with a remote control and smart features like voice control and app integration.
Atomberg’s success can be attributed to several factors. First, the company identified a gap in the market for energy-efficient and sustainable ceiling fans, which were not widely available in India at the time. Second, the company leveraged technology to create a differentiated product that offered superior performance and energy savings. Third, the company adopted a D2C business model that allowed it to bypass traditional distribution channels and reach consumers directly, thereby reducing costs and improving margins.
To promote its products, Atomberg focused on digital marketing, including social media and influencer marketing, as well as content marketing, such as educational videos and blogs. The company also prioritized customer service and offered a 3-year warranty on its products, which helped build trust and loyalty among customers.
Atomberg has since expanded its product portfolio to include smart fans, smart lights, and air purifiers, and it has plans to enter new categories like water heaters and air conditioners. The company has also raised funding from investors like A91 Partners, Trifecta Capital, and Survam Partners to support its growth.
Overall, Atomberg’s success story showcases how a D2C brand can disrupt traditional markets, leverage technology to create differentiated products, and build a loyal customer base through innovative marketing and superior customer service.
The company has since expanded its product portfolio to include other home appliances like smart lights, smart fans, and air purifiers. Atomberg’s products are now available across India through its website and offline stores. In 2021, Atomberg achieved a revenue run rate of $100 million, a significant milestone for the D2C brand. The company’s success can be attributed to its focus on developing energy-efficient, innovative products that are affordable for Indian consumers. Atomberg’s direct-to-consumer model has also helped the company build a strong brand and connect with customers directly, which has been a key factor in its success.